12 Crucial On-Page SEO Elements
The practice of modifying a page’s content, tags, and internal links to increase search visibility is known as on-page SEO. Here are 12 elements to increase yours.
Basics of search engines
Crawlers, often known as spiders, are sent out by search engines to browse the internet. They use links to move between websites, creating a map of the content known as a search index.
These crawlers are assessing websites’ content as they browse them to see what kind of information is contained therein.
The search engine’s algorithm then uses this information to judge how effectively the content of that particular site responds to user queries.
It will be listed higher on the SERP the better it responds to the search.
Google often updates its algorithm in its never-ending effort to provide people with better results. Rankings will certainly shift as a result of this, necessitating website optimization to maintain or boost rankings.
Here We Have 12 Crucial On-Page SEO Elements
Website architecture, HTML, and content are the three basic categories into which on-page SEO can be split. We’ll examine each in turn.
Content is king, as you’ve likely heard before.
Without it, SEO would be like a brand-new sports car without an engine: it could look wonderful, but it wouldn’t move. However, not all content is made equally.
The following content characteristics should be taken into account to improve your on-site SEO:
E-A-T, or expertise, authoritativeness, and trustworthiness, is one metric Google uses to evaluate your website.
It is cited 135 times in the 175 pages of Google Search Quality Guidelines, which should be a sign of its importance to the search engine’s algorithms.
Although Google has only officially endorsed a small portion of E-A-T (PageRank and links), it is widely acknowledged in the SEO community that on-page signals play a significant role in Google’s evaluations.
To learn more about E-A-T, see this article.
2. Key words
The simplest approach to let them know that the information on your website responds to a user’s query is in the language you employ.
In the body, headers, or both, pages with the query’s keywords are more likely to be pertinent to the search.
Sometimes, it’s simple to figure this out. You should most likely use keywords like “sofa,” “dining room set,” and “end table” when optimizing a furniture store’s website.
Make sure you use long-tail keywords like [modern art-deco sideboards] if it’s a specialty furniture company.
To put it briefly, you must be aware of the search phrases used by your intended audience when creating content. Always do your homework to ensure you don’t miss any opportunities.
Download our keyword research ebook to get going.
3. Writing for SEO
It takes a certain level of skill to produce content that prioritizes search engines while also converting website visitors into customers.
It can be difficult to write material that reads nicely while yet following SEO recommended practices if you’ve never done it before.
We have a full article devoted to teaching you the craft, but here are some of the most important lessons:
Place a strong emphasis on readability: Your content should be simple to skim so that users can discover the information they’re looking for with ease.
Avoid keyword stuffing, often known as overusing keywords. This approach was previously employed by dishonest SEO specialists to manipulate search engine results, and Google does not favor websites that do so. If you are discovered using this, your page may suffer a demotion in the SERPs or perhaps be completely deleted.
Shorten your sentences and paragraphs: Long passages of material might be challenging to read if you’ve ever clicked on a webpage only to be met with an unending wall of text. By keeping your words and paragraphs brief, you can prevent losing readers.
Employ subheadings: Due to their size, subheads stand out and draw the attention of readers who are skimming your page. Use enough to lead visitors down the page in your text.
Use bulleted lists to break up information into manageable parts. This may seem overly meta, but bulleted lists are a fantastic method to achieve it. When they make sense, use them.
4. Visual Resources
Adding pictures, videos, and infographics to your page does more than just make it more appealing to the eye. Additionally, it offers you chances to improve your SEO.
When they shop online, more than 36% of consumers utilize visual search, so if you aren’t using photos, you’re losing out on traffic.
Make sure your supporting text is optimized whenever possible.
Be mindful of the size of your image files to avoid a slow loading time. Make your photographs shareable to find backlinking opportunities that could raise your E-A-T.
The code that organizes your webpages’ content and their structure is called HTML, or HyperText Markup Language.
They instruct the browser of the user on what and where to display. Additionally, it explains to search engines what your page is about and how to rank you.
The following are some on-page SEO HTML considerations:
5. Title Tags
One of those instances where paying attention to the details is crucial.
This small piece of code, which allows you to give a webpage a title, probably won’t be enough to propel you to the top of SERPs on its own.
However, when used in conjunction with other on-page components (such as those covered above), it can help you provide context and show the relevance of your site.
Read here for a more detailed look at how to improve your title tags.
6. Meta Description
A seasoned SEO expert is currently raising her hands to the screen. Everyone is aware that meta descriptions aren’t used in SEO ranking, she says, adding, “Oh, come on.”
She’s partially correct, but. She is incorrect in assuming that everyone is aware of the substantial evidence opposing meta descriptions as a ranking criteria.
And don’t allow Nancy’s negativity here deter you from including them on your website.
Despite their comparatively little usage in SEO, they can have two crucial advantages: They can aid Google in understanding the purpose of your website, and more importantly, they have a significant impact on your CTRs.
Better meta descriptions help searchers grasp the content of your website, which encourages more clickthrough’s. Don’t disregard them, then.
7. Image Enhancement
The significance of graphic assets for your page was already briefly mentioned, but now it’s time to go deeper into their technical details.
Here are some suggestions to improve yours:
Put in SEO-friendly alt tags.
For quick loading, pick the proper file format and size.
Use unique file names rather than generic ones like IMG 08759.
Make sure your photographs are suitable for mobile use.
We once more have a fantastic site for further details on HTML image optimization. View it here.
8. Geotagging (For Local Search)
Despite having a global economy, the majority of commerce is still conducted locally. Improve your on-page local SEO to engage with people in your community.
While this is less crucial for large organizations like GMC or Pepsi, it is crucial for small and medium-sized businesses.
When concentrating on local visitors, there are three key SEO strategies to take into account:
utilizing third-party apps, obtaining reviews, and optimizing local listings and citations, such as name, address, and phone number (NAP), website URL, and business descriptions.
enhancing your local content by adding features for “near me” searches, offering content that is exclusive to a location, or purchasing a local website or blog.
enhancing and constructing ties with other nearby companies and organizations.
Make sure to include the name of your intended market in your keyword list and use it throughout your text as appropriate.
Read this for additional details on creating your own geotagging SEO plan.
Architecture of a website
For two reasons, having a well-structured website is crucial: A website with a logical layout can benefit from more efficient search engine crawling as well as richer user experiences.
When making your site’s architecture more optimized, keep the following things in mind:
9. Site Speed
In addition to frustrating and losing visitors, a clumsy, slow-loading website really lowers your search score.
A thorough investigation by Search Engine Journal into how long it takes for a page to load found that page speed affects how well a website ranks in search results.
What minimum speed your site must achieve, though, changes frequently.
At the moment, it can be achieved by reaching Google’s Core Web Vitals minimum requirement. There are a number of actions you may take if your website isn’t currently up to these requirements, including:
- opening up compression
- minimizing redirects
- enhancing pictures.
- making use of browser caches.
10. Adaptive Design
For the first time ever, mobile search volume surpassed desktop in 2016. And that number has only increased in the years thereafter.
More over 56% of all internet usage currently comes from mobile devices, with tablets making up the remaining 2.4%.
Google started giving websites with responsive designs a higher rating in mobile search results because more visitors are using mobile devices.
While it’s still possible to rank in these results without responsive design, Google strongly advises that sites have a mobile version. This mobile-friendly upgrade only affects search results conducted on mobile devices.
More information regarding how responsiveness of a website affects search results may be found here.
11. URL Composition
There was a period when URLs were very important for SEO. To assist websites rank higher, experts would make sure their keywords were present in the web addresses.
But Google altered the algorithm because that’s what Google does. Furthermore, what was once crucial to rankings now has a considerably lower impact.
That does not imply that it is unimportant. Your URLs are still taken into account by search engines when calculating your total score; they just don’t have the same importance as they once had.
However, there is proof that they contribute to a site’s initial rating, and some experts think they are used to organize pages. This means that while you shouldn’t make them your primary SEO priority, you also shouldn’t ignore them.
More information on how URLs affect Google ranks may be found here.
Do you recall E-A-T from the very beginning of this article?
Links from trustworthy websites are one of the finest ways for your website to establish its knowledge, authority, and dependability.
Consider this: If you had to choose between your cousin Jimmy, who resides in your aunt’s basement, and a financial advisor who oversees Warren Buffet’s portfolio, who would you rather trust with your 401(k)? Jimmy might perform admirably; he might even surpass Buffet’s employee. But he simply lacks the authority that a strong co-signer brings.
Links operate similarly.
You should be aware of the following three types for SEO:
- Internal links are those that lead to pages within your own website, such as this one.
- External links, often referred to as outbound links, are those that lead to a website on a different domain, such as this one, which points to Google’s SEO page.
- Inbound links, also known as backlinks, are links that go to your page from other websites.
- Inbound links are by far the most crucial of the three. Although they are the most difficult to achieve, they offer the greatest SEO value.
Remember that SEO, like Tetris, is a never-ending process. But if you persevere and keep reading, you’ll finally get the outcomes you want. Even though you are aware of how crucial local SEO is for your company, it may still be very intimidating. Because of this, we took great care to provide local SEO services that are adaptable for organizations of all size and financial constraints. We can help, whether you’re a startup or an established company trying to increase your local presence.
Contact our knowledgeable staff at Local Power Seo, and we’ll take care of you!