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5 key advantages of Google My Business - Get your...
Advantages of Google My Business - Google My Business (or GMB) is a free internet tool that helps promote local businesses online. Learn more here..
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5 key advantages of Google My Business

Every day, billions of people use Google to search for a vast array of information, including local coffee shops, recommendations for home repairs, fashion trends, and celebrity news.

In earlier blogs, we discussed how Google operates and how Google My Business, one of the search engine’s most popular offerings, can help you become more visible to individuals searching for your products or services. This article will focus primarily on the advantages of adopting Google My Business.

 

The search engine has retained its position as the most popular search engine in the world with relative ease, owning over 75% of the search market share, which is only growing. Google reportedly receives over 5.6 billion searches each day, and a considerable percentage of these queries have local intent. This indicates that the majority of searches are conducted by those looking for locations nearby.

You may be familiar with the following scenario: it’s almost lunchtime, and you want to examine a list of nearby restaurants. What do you normally do? Isn’t it quickest and most practical to simply type “restaurants near me” into Google on your mobile device?
People rely on Google to find the nearest gym, the most convenient dry cleaner, and the nearest store selling Japanese miso. This is why it is essential for businesses to optimise their websites for Google searches. The more “searchable” your firm is, the more likely you are to attract potential clients.

Fortunately, this feature is not exclusive to huge enterprises. Google My Business enables even startups to build an online profile that makes it simple for consumers to locate them.

How does Google My Business work?

For those unfamiliar with the programme, Google My Business (or GMB) is a free internet tool that helps promote local businesses online. It is a platform that allows business owners to manage their internet presence throughout Google and distinguish their company.

Why is it necessary to use Google My Business?

Due to the fact that a high percentage of the population uses Google, a vast audience can examine and access your profile. The more prominent you are, or the more frequently your firm appears in search results, the more likely you are to attract people’s attention. It is a creative and more practical alternative to traditional advertising.

The Positive Aspects of Google My Business

Thanks to modern technology, promoting your product or service is now quicker and simpler. According to Search Engine Watch, fifty percent of mobile users who conduct local searches visit a store. Imagine the potential sales you may generate from organic search and Google My Business given that nearly everyone uses a smartphone today.
Creating, confirming, and optimising your Google My Business account is a wonderful opportunity, so you should take advantage of it to the fullest extent possible.

What more does GMB offer? Here are some additional advantages of Google My Business.

 

1. GMB enables your presence on Google Maps and Google Local Pack Listings.

Notice the highly visible map and the list of businesses that appear at the very top of the page whenever you conduct a Google search for a location? This is known as the Google Local Pack, and there are two reasons to pay attention to it.

2. It is Extremely Visible

The Google Local Pack occupies a significant amount of real space on the first page of Google search results, and it is the first item any Google user sees after entering a search query.

It Allows Users to See Necessary Information in a Glance
The Google Local Pack is a Search Engine Results Page (SERP) that highlights locations relevant to your query. It also offers a variety of other pertinent details that any potential consumer could find useful, such as the location on a map, the business’s phone number in case they have any questions or want to make a quick reservation, the store’s hours, and its star rating. It is a feature that benefits both the business and the customers.

According to Moz, GMB is the most influential component in deciding Google local pack ranks. Verifying, updating, and improving your web information via Google My Business will assist you in connecting with your target audience – in this example, the people within your service region.

3. GMB Permits Customers to Post Reviews of Your Business

Customer feedback should never be undervalued, especially when it comes to search engine results. According to another study by Moz, online reviews account for 10% of how search engines rank results.
Therefore, if you want your business to appear in search results, you must use GMB to make it simple for your consumers to post favourable reviews. Here are some additional reasons why you need customers to submit reviews:

Ratings Enhance Local SEO

Many consumers base their purchasing decisions on reviews. Approximately 93% of customers may be impacted by online reviews. In other words, the vast majority of them.

This is due to the fact that these snippets of text represent the unpaid opinions of actual consumers. Thus, people perceive them as more believable, and thus, many people believe what they say.
Before selecting a local business, a growing number of individuals consult user reviews. Since individuals enjoy reading reviews, search engines include them into their ranking algorithms. It is recommended to conduct regular local SEO research to gain semantic insights from customer reviews, understand how customers find you via search, conduct GMB audits, and manage your local reputation.

Reviews Boost Sales

Positive reviews are crucial. Not only do they increase your search engine rating, but they also function as free and dependable advertisements for your products and services. Customers are more willing to test a product with several favourable evaluations than one with numerous negative reviews.
People place equal faith in internet evaluations and personal recommendations. The greater the number of good client evaluations you receive, the more likely you are to generate leads and increase sales. According to the research, there is a positive association between reviews and sales.

It is essential to acquire positive ratings, but keep in mind that even the best firms receive negative feedback. If this occurs, manage the situation professionally. Take these critiques with a grain of salt. Utilize them to enhance your product or service. When correctly exploited, negative reviews can provide helpful information to help a firm progress.

Reviews Illustrate What Customers Believe About Your Organization.

Reviews give business owners insight into how customers perceive their brand. They let you to see how consumers respond to your products or services, which techniques you should retain, what you need to change, and the areas you need to improve.
Reviews, whether positive or negative, might assist you learn what your clientele think. Examine them logically and take them into account.

4. GMB Offers Insights That Provide Useful Information

GMB is a value-driver for your Google rankings. In addition to promoting your product or service, marketing assists you to better understand the market. Google continually demonstrates its dominance.

How could this be?

Google My Business is equipped with robust capabilities that provide insights on crucial areas to aid in the creation of strategies and the formation of decisions. This tool gives you access to statistics and insights that might help you discover the origin of your audience.

Views

GMB can show you how many times your business profile, photographs, and posts have been seen. This is very crucial for determining whether your campaigns are functioning successfully and attracting the desired attention, or whether they’re not accomplishing anything for your business.

Search Queries

GMB gives a report that allows you to learn and comprehend how people discover your organisation. It indicates how people are searching for your listing, precisely what keywords they are using.
Understanding which keywords are pertinent to your online presence can drastically increase traffic. For instance, you can dominate relevant long-tail keywords to significantly increase website clicks. GMB has access to this information.

Engagement

GMB can reveal exactly how your audience engages with your posts. It allows you to view the posts they share and the comments they make. Thus, you will have an understanding of the types of content that are most effective for your organisation.

Audience

You can view a summary of the profiles of people who are following you on GMB. You will be able to view their age groupings, gender, and even country of origin. All of them are useful while developing a campaign.

Selects Website Link

Google My Business also displays the amount of clicks on your website’s link.
Quantifying the information and being familiar with these figures can aid in the development of solid tactics. If you want to increase audience participation, internet traffic, and company revenue, you should devote some time to analysing the numbers.

It’s Free and Simple to Use

Regardless of how useful a product is, its potential will not be realised if it is prohibitively expensive, inconvenient, and difficult to use. Regarding Google My Business, fortunately, this is not the case.
This effective tool is both cost-free and simple to employ, so any business can use it to promote their product or service. Your profile can be created and verified in a matter of hours. In fact, there exist programmes that can instantaneously verify your identity. After that, you’re ready to dominate Google’s first page.

In addition, Google provides tools to assist you in analysing performance in order to discover strategies to increase your business’s ranking.

Google My Business makes it simple for local businesses to market their products and services online by boosting their visibility and boosting their chances of appearing in search results. It can aid potential clients in rapidly locating and contacting you. You can use this free tool to enhance your internet presence, engage with your clients, and increase your business’s profitability.