Search Engine Marketing (SEM)

Search Engine
Marketing (SEM)

SEM, or search engine marketing, is a form of online advertising that aims to raise a site's rankings in SERPs.

Once referring to both organic and paid search operations, such as search engine optimization (SEO), the phrase today nearly entirely refers to paid search advertising.

Increase visibility

Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising

1. Keywords Analysis and Strategy

There are literally thousands of keywords that most businesses do not use even though they are relevant to their business.

You can improve your internet search engine marketing campaigns by finding the right keywords. We classify your keywords according to their search purpose, value, search volume, and specificity of your brand’s offerings.

We also conduct competitor keyword analysis to help you expand your keyword list and find a new keyword that matches your target market’s search behavior.

2. Video Advertising

Use our YouTube marketing services to increase engagement, awareness, and conversions for your company.

Our YouTube marketing service includes keyword-rich titles, descriptions, and tags on your ads, as well as optimization for all devices.

When learning about a service or product, 72% of consumers prefer video content over text.

3. Social Media Paid Advertising

We provide integrated social media paid advertising and YouTube video marketing services to increase the exposure of your business or brand.

We launch text-based, image, and video ads and use deep social media analytics to track the success of your campaign.

Display your advertisements on popular social media platforms and target specific demographics with high purchasing intent.

4. e-Commerce Advertising

We will help you develop a dynamic E-Commerce advertising strategy that fits your budget.

We will create compelling ad copy and maximize targeting options using data and analytics for faster results.

5. Paid Search Advertising

Increase your lead generation and get immediate results with low-cost paid search advertising and YouTube marketing services. When presented with relevant, engaging content, nearly half of consumers will click on an ad. To improve your Quality Score and ad rank, we conduct extensive keyword research, create ad group segments based on search intent, identify negative keywords, write compelling ad copy, and track your paid search visitors.

SEM PPC Management

At LOCAL POWER SEO, we are committed to lowering your overall costs and increasing your campaign efficiencies. From positive and negative keyword research, analysis, and campaign management to ad optimization and analytics evaluation, our experts manage your paid advertising campaigns.

1. Google Ads Management

With Google Ads management, you can conquer major search engines and outperform the competition.

Our search marketing experts analyze your customers’ online behavior, expand your device targeting, and modify your bid strategies based on campaign performance in order to claim higher ad positions and higher CTRs.

2. Remarketing

We launch remarketing campaigns to remind people of the interest they showed in your company, and service.

We configure your remarketing codes, target specific visitors, and create more relevant ad copy to entice them.

3. Search Engine Optimization

LOCAL POWER SEO‘s website search engine marketing will help you rank at the top of search results.

Our search marketing company employs best practices in SEO and PPC to keep your brand at the forefront of your target market’s mind.

To increase brand recognition and establish your online authority, we optimize your site structure, and write unique, engaging content by using multiple online platforms.

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