6 Steps on How to create a competitive analysis Competitive analysis identifies your direct and indirect competitors by researching their strengths and shortcomings. This guide explains how to undertake a competition analysis and how it can help your business. Understanding your competition is important in business and sports. You’re not trying to score touchdowns …
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Overview of Digital Strategy In this chapter, we define key terms linked with digital strategy marketing, including inbound and outbound marketing, paid, owned, and earned media operations, among others. The focus is then shifted to the framework that will be covered for the remainder of the semester: the RACE framework. Before discussing how to …
Develop a Great Digital Marketing Strategy Advantages and Disadvantages of Digital Marketing Businesses of any size may reap the advantages of a digital marketing strategy since it enables them to contact the mass market at a cost that is more manageable. It enables marketing that is fully personalized, in contrast to print or television advertising. …
5 Top Tips on How to Transform Prospective Customers into Paying Customers Prospects are prospective clients with the potential to become paying customers. To be considered a “possible” customer, a person must demonstrate some level of interest in your company’s goods or services, for as by visiting your website or engaging with your brand on …
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Email Marketing: 8 Effective Strategies To Keep Your Subscribers’ Attention One of the most effective lead-nurturing strategies is email marketing. With this strategy, you can connect with potential customers on a personal level and provide them with all the information they need to make a purchase decision. To keep your target audience interested, you may …
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The Pros and Cons of Using Google Analytics When people think of monitoring activity on the web, they almost always think of Google Analytics. Let’s take a look at some of the advantages and disadvantages of using this platform. The Pros Google Analytics is an excellent tool for doing fundamental monitoring and getting an overall …
An Overview of Google Analytics Our Google Analytics guide has all the information you need to get started with it. Consider this post a crash course on Google Analytics for those unfamiliar with the service. When launching a new website, one of your first priorities should be to install some kind of analytics-tracking software to …
6 Ways for Freelancers to Employ Google My Business As a freelancer, one of your key objectives is to raise awareness of your services. Google My Business is a free resource you should not overlook (GMB). With it, you may reach a larger audience provided it is properly configured and optimized. Google enables companies …
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At Local Power Seo, we analyze your business, understand its needs, and develop effective solutions to help you reduce costs and waste, increase efficiency, improve customer satisfaction, and increase revenue.