5 Digital Marketing Strategy Examples
Digital media utilization has been rising. According to a 2018 report, the average adult spends 5.9 hours a day using digital media (computers, phones, etc.).
For organisations, it’s a chance to proactively reach these always-connected customers.
Digital marketing is the answer. Your digital marketing strategy is a sequence of actions that help you reach your company goals through properly selected online marketing channels.
Creating your own digital marketing plan is difficult. We explain what digital marketing is, why it matters, and provide some examples.
A digital marketing strategy helps your organisation attain specified goals through digital platforms. It might contain goals for paid and organic media, as well as social media channels, site pages, content assets, and sponsored commercials. Digital marketing should be tailored to your business and goals.
Digital marketing approach
Like any commercial activity, you need an objective strategy to guide your efforts. So you may make choices with an end purpose in mind, not ad hoc notions.
This is especially critical for digital marketing, which involves several initiatives. Digital marketing types Include:
- SEO/SEM (SEM)
- optimization (SEO)
- Pay-per-click (PPC)
- Internet marketing
What’s the goal of digital marketing? It combines them into a plan that expands on itself, saving time, effort, and money.
Digital marketing approach
Great, right? Now you must create a digital marketing strategy. This can be complicated, but it’s not.
Let’s start small and break down five simple digital marketing steps. This is your digital marketing strategy structure.
Know your crowd
Before marketing, you must know your audience.
Popular and effective methods include:
- Analytics (from your existing website, email marketing platform, and social accounts) (from your existing website, email marketing platform, and social accounts)
- Feedback surveys
- Sales and support conversations
These efforts can help you understand your customers’ goals, difficulties, and how your firm fits in.
With this information, you may create buyer personas to help you recall who you’re marketing to and tailor your messaging.
Your digital marketing strategy needs a bigger purpose than “promote your business” or “increase your audience.”
SMART goals can help you set marketing goals. This abbreviation means:
Working through this acronym can help you develop goals with enough context to keep you on track. SMART digital marketing goals could include:
Grow our email list by 2,000 subscribers in Q1 to promote our webinars.
Set objectives and key results (OKRs) for your marketing to achieve maximum impact.
Assess past efforts
Creating a strategy can feel like starting from scratch, but that’s rarely the case. You’ve done some marketing (even if it’s minimal), so the wheels are in motion.
Audit your earlier attempts to see what succeeded and what didn’t. You’ll know what to do more of.
This is a wonderful time to collect material and other assets, such as social media visuals and information, that can be repurposed. This quote from a blog post may be an Instagram quote image.
Find your components
You’re creative, but you still need to worry about logistics. Strategizing isn’t just fantasising; it’s figuring out what you can do under restrictions.
Your digital marketing budget.
Who’s accountable? Will you outsource any tasks?
Which advertising strategies will you use, and what are their goals?
These nuts and bolts pieces are vital to know so you can create a successful approach within your restrictions.
Once you know your audience, goals, and means, create a digital marketing strategy template.
Start with a simple calendar (in a spreadsheet or Wrike) that ties everything together. Start with one email campaign, then add others.
Whatever you start with probably won’t be what you continue with long-term, but sometimes just starting up is all you need to figure out the ideal way to accomplish things. Trial and error are part of every process.
Inspiring digital marketing strategy
You know your first steps. Still baffled? Inspiration sometimes suffices.
Below is an example of well-known firm that nailed content, social media, and email marketing.
Buffer is a popular social media scheduling tool for content marketing. They’re a popular example of effective content marketing.
Early on, they depended significantly on guest posting. They posted content on multiple sites to garner attention. Buffer’s co-founder says that’s how they got their first 100,000 customers.
They didn’t disregard their website, though. Since then, they’ve created marketing authority by blogging often.
They have two blogs with different focuses:
Buffer blog: social media, marketing, and updates.
Blog about remote work, organisational culture, and evolution.