Enhance Local SEO and Dominate Google Maps
Local SEO lead creation is vital for any physical location of a company
What Does Local SEO Entail?
Local SEO (local search engine optimization) is a technique for boosting your website’s organic search engine results page (SERP) position for location-specific keywords.
In brief, we execute several modifications and enhancements to aid Google in comprehending what your business accomplishes and the value it provides, so that you are correctly presented (if Google deems you deserving) in SERP and Local Packs.
Local SEO is comparable to organic SEO, with the addition of your customer’s location.
Imagine you are operating a legal firm in LA, just for fun.
When a person searches for “legal firm in LA” or “nearby law firms,” you want your website to appear at the top of the local search results, preferably within the top three positions.
We SEOs affectionately refer to this as the Local 3-Pack.
These ‘business cards’ are shown above the standard organic search results on Google.
What is a local 3-pack and how does it function?
If you’ve ever conducted an internet search for a local company or service, you’ve likely seen the map that appears alongside your search results. Google has developed a Local 3-Pack that displays the three most relevant companies in response to a local search.
If you search for “doctor near me,” “doctor’s office in [your area],” or just “doctor,” Google will display a Local 3-Pack section at the top of the search results page.
The local companies presented here are strongly dependent on your geolocation, and Google will offer the most relevant results for your region.
Users may get a rapid impression of a company based on its complete phone number, location, hours of operation, and user evaluations.
Local Packs Organization
You’ve undoubtedly observed many of these features previously, but have you given them any thought? The Local Pack comprises the following standard components for the majority of company types:
Location is shown on the map
Business website link
Directions to the establishment
The phone number to call
Timing of operations
Option to see other companies like these
The Local 3-Pack gives the most important company information so that local searchers may see it at a look; it’s the ideal way to find what you need without scrolling.
Why Perform Local SEO?
Local SEO is the most cost-efficient internet marketing technique for converting local buyers.
Local search engine optimization can not only produce massive amounts of organic traffic to your website, but it will also motivate many eager buyers to visit your physical location.
In fact, 88% of mobile local search users either visit the company or phone it within one business day.
The “Near Me” SEO Technique
You should also be visible for “near me” searches. Why? People who do a search utilizing the phrase “near me” are truly prepared to make an instant purchase or service request. Do not rely on our word alone.
According to statistics, 18% of local smartphone searches result in a sale within 24 hours. (Source: Google Think With)
Our local SEO expert is quite familiar with Google.
With the Local 3-Pack and Pigeon updates, Google has leveled the playing field for local companies.
The outcome? Your local business may compete for local keyword ranks with national competitors.
Using our tried-and-true local SEO strategy, we are convinced that we can use our extensive knowledge of Google search to help you dominate your local market and region.
Your Tailored Local SEO Technique
To properly implement local SEO, you must comprehend how Google ranks websites for location-related inquiries.
When determining who to rank in the Google Local 3-Pack, they examine three important factors:
Relevance is of utmost significance – Google’s best estimate of how closely their search results fit the user’s query. This is strongly tied to your local SEO strategy and content creation.
The closeness between the user and your company location is another significant Google local search ranking criteria. This is often determined by a location-based search query. If a location-specific query, such as “Dentists in New York,” is not used, Google will utilize historical data to determine the user’s last known location.
Google trust score
Your company’s reputation is important, and Google works very hard to signal its credibility. Consider increasing online Google reviews, for instance.
In the end, these three Google local search ranking variables decide which companies will achieve the highest organic local rank and be included in the Local 3-Pack.
The majority of our local SEO analysis is based on MOZ research. According to them, the most important local ranking signals are detailed in the following section.
Local Search Ranking Factors
Backlinks (signals of linkage) are crucial. Local SEO backlinks have more weight than non-localized links.
On-page signals (Note: it’s ideal to utilize a local SEO professional to manage and detect the gaps between these signals and your present on-page strength, since it may get technical).
Creation of citations (A local SEO audit and a local citation audit should be performed to understand your businesses current local footprint).
Review platforms (Facebook, Yelp, and others) Including GMB ranking elements such as Google reviews. (A vital element of Google My Business SEO).
Behavioral indicators (These can be identified and analyzed through our local SEO reporting that we provide to all our clients monthly).
Social media (including Google My Business page optimization).
Google My Business Optimization is the most cost-effective local SEO strategy
If you want to place your company on the map (both literally and figuratively), you must grasp Google My Business best practices and successful local maps SEO.
Does your company appear in Google’s local search results when someone makes a local search on Google for the goods or services you offer?
If so, what position does your company have on the first page of Google?
Consider that it is irrelevant if you are using a desktop or mobile device. Remember that customers seldom browse beyond the first page of search results. Therefore, you must ensure that your GMB listing is adequately optimized and that you have a strategy for managing your Google My Business listing to rank top for relevant queries.
92% of consumers will choose a service provider from the first page of local search results on Google.
Fortunately, we can use these signals to our advantage. With a little assistance from local Google My Business search engine optimization, we can help your business achieve the coveted position of zero on Google search results.
Get in touch with us to get your business optimized today!