Google My Business: Is It Valuable?
How To Optimize Your Google Business Listing And Improve Your Local Ranking
It takes time and works to optimize your Google My Business page, and it takes even more time and effort to maintain it current. Is the endeavor worthwhile?
Whether your business is local, regional, national, or multinational, the simple answer is YES. Local search is a vital component of an all-encompassing digital marketing plan, and Google My Business is a massive and ever-expanding influence.
Basics of Google My Business Listings
Even if you don’t want to bother, there’s a good possibility that someone else will. This may come as a surprise, but Google My Company (GMB) listings may be created by anybody, not only business owners or employees. Anyone with a Google account may create a new listing or edit an existing one. Therefore, you are in the game, whether you like it or not.
Keep in mind that Google is providing you with free advertising, which is never a bad thing. Yes, the majority of this traffic will come from branded searches, but whatever you can do to make your firm more accessible will be beneficial, particularly if you operate a local business that services people in your area.
And, if you do everything right with your listing, your firm will begin to appear in service- or product-specific searches, as well as possible competitor-brand searches.
How Does Google Use GMB Listings?
As a credibility benchmark (a physical location carries much weight within their algorithm)
As a foundation for contact details
To swiftly give vital information in a common manner
As a central repository for reviews
As a discussion flashpoint
For convenient mobile access
As a pointer to associated websites
According to a recent statistical analysis, 46% of all Google searches are for local information. Might as well give the people what they want while also appeasing Google.
The ACTUAL Motives for Optimizing Your Google My Business Listing
Regardless of the size of the business, one of the first actions we do with new customers is to examine and improve their GMB listing. If GMB were only a platform for sponsored search and/or tiny local businesses, we wouldn’t spend time on this initiative.
So why do we? The number one reason is that Google focuses significance on it. And the significance seems to be expanding rapidly. Everything that Google deems essential becomes instantly mission-critical for us. When you optimize your listing, you occupy the greatest space possible in your hyperlocal service region. If you are not maximizing your listing, you may lag as rivals accumulate more reviews, post more photographs, and grow their list of official services and goods supplied.
No, a GMB listing does not guarantee a place on this page, but it is a significant consideration. Aiming for a three-pack placement, use the chances and optimize that item to the extreme. The resulting traffic is certainly worth the effort.
Local map searches need a comprehensive GMB page. Google utilizes this information to populate Maps, and since proximity is a significant criterion for local search, this is an essential component of a thorough local search strategy. Having up-to-date hours and NAP (name, address, and phone number) data will guarantee that you are doing the right thing for your present and future customers, which means you are doing the right thing for the algorithm.
A completely optimized and well-maintained GMB listing leads to improved map positioning and possibly 3-pack placement, both of which have a “roll-up” influence on total organic search results. This is why these listings are essential for non-local businesses. When you optimize this component of the jigsaw, your website will also benefit.
What Routine Updates Must I Perform?
Google My Business is free, yes. Yes, so make the most of it! It will make your business stand out and set you apart from the competition.
Google Posts is one of the most significant components. These are brief, 100-300-word entries accompanied by an image or video. You may embellish your blog entries with call-to-action buttons that link to other sites on your website. These are organic clicks that will improve your site’s overall analytics, in addition to sending people to pages with high conversion rates.
Regarding Posts, you have a variety of alternatives. You may use a number of call-to-action prompts to promote events, make special deals (see below), or just emphasize what you do. The highlight? By contributing at least one new post every month, you can manage the local message around your business.
A recent check revealed that one of our client’s offerings generated three times as many hits as any other article published this year. The sole peculiarity of offers is their location in the administration panel! When you click on Posts, a discreet navigation bar appears at the top of the page. Offers may be accessed from this menu.
There is now a maximum of 2,000 photos on GMB, although most users are unlikely to reach it. It is unknown to what degree updated photographs effect search results, but given the importance of image search in Google search, it is reasonable to assume that you should provide images wherever possible. And, hey, people like seeing images, and they convey the narrative of your business in ways that words cannot.
The more recent images you have (whether supplied by you or a client), the better.
Reviews do important. Take a look at Amazon and the most popular items; they are often the top rated and most highly ranked. The fact that Google places a great deal of attention on reviews justifies the additional work you’ll need to invest here. Just don’t attempt to take the easy way out and fabricate or pay for reviews. You will be caught, and your website will suffer as a result. And if someone insults you online, reply in a timely way and with thoughtfulness to safeguard your brand’s image.
GMB also generates a URL for you to share with satisfied customers. Receive five-star ratings and become the leader of the community.
The significance of Google My Business goes well beyond postings and photographs. It is a crucial component of your overall digital marketing plan. In actuality, having an optimized GMB listing is more important than we believe.