How to Attract Customers Using Google My Business

How to Attract Customers Using Google My Business

Contents

 

Google My Business: What is it?

Businesses and organizations can manage their online presence across Google, including Google Search and Google Maps, with the help of Google My Business, a free and simple-to-use service that will attract customers.

Your company’s lifeblood is new consumers, and you need a consistent flow of brand-new clients month after month, year after year if you want it to expand.

Google My Business can undoubtedly assist you in getting the most value out of your limited marketing budget.

Heads-up! It costs you nothing to list your company or service on Google My Business.

Only the time needed to set up your Google My Business profile is needed in this case.

Google My Business does, however, allow you to “enhance” your business listing for a price, but that is a subject for an other conversation.

I’ll show you how to create your own Google My Business profile in this post so you may gain clients and customers via Google searches as well.

There are a few things to keep in mind before we begin;

 

To attract customers, you only need to enhance your Google My Business profile—no “boosting” is required. I have never previously promoted my own Google My Business profile, yet I continue to receive calls from clients who discovered my business listing through a Google search. The same is true of Branditechture as a design firm, at least as of the posting’s publication.
Google search results typically lead to really serious prospects for your organization. From what I’ve seen thus far, they always seemed eager to use my services. (FUN FACT: I have closed agreements with leads from Google searches over 90% of the time.)
This tutorial’s primary goal is to show you how to avoid paying for sponsored advertisements while still getting the same outcomes as above.
If you are wanting to optimize your current Google My Business profile so that you can rank higher and ORGANICALLY acquire more impressions, then you may want to go to part 2. This post is for folks who don’t yet have a Google My Business profile.
You don’t have to adhere to every instruction in this manual, although doing so will increase your chances of success.
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What is Google My Business, first off?

 

You must have a Google account in order to set up a Google My Business profile for your company to attract customers.

Your account with Google Services, such as Gmail, YouTube, Google Keep, etc., is known as a Google account.

I would assume that you already have a Gmail account since the majority of people do. A Google account is a given if you have a Gmail account.

You may simply go establish a Google account by clicking HERE if you don’t already have one.

Let’s construct your Google My Business profile now that you have a Google account.

creating a Google My Business account;

Click HERE to go to https://business.google.com/
You should store or bookmark this address since you’ll need it in the future to access your Google My Business page.
Use your Google account to log in.
Click Sign in. If you had previously checked in to any Google service, such as YouTube, you might already be logged in.
Click Add your business to Google after logging in, as seen below.

 

Put your company name
Make sure your company’s name is spelled correctly by checking it three times.

Always begin each word in your company name with an uppercase letter when writing it in title case (A.K.A. Capital letter).

Select your main business sector.

Because it influences when you will appear in Google search results, this stage is crucial.

If your company fits into more than one category, you can subsequently decide to add extra (secondary) categories.

Choose the category (or categories) that are (are) most relevant to your business because Google search results are all about relevancy.

Do you want to include a place that clients can go, like a shop or office?
Yes or No are your two available alternatives. Whether or whether you require (or permit) visitors to your address should influence your decision.

You should choose Yes if you have a physical store (also known as a brick and mortar).

Make sure you set up Google My Business for your most significant business first because, regrettably, it’s unlikely that you’ll be able to have more than one business per address. Later, you can try for others.

For the sake of your family’s security as well as your own, I advise choosing No if you work from home and would never let a stranger inside your home.

If you do not own a brick and mortar business, selecting No is also a better choice. However, since there isn’t an address to begin with, your company won’t appear on Google Maps (or Google Places).

Put your company’s address.

This is where you provide your company address if you choose Yes above so that Google may validate it and accurately mark it in Google Places.

If you had chosen No, you would have been given the option to choose the locations you now service. Why does this matter? Simply put, it involves deciding which geographic areas your services or goods may be (effectively) transported to.

Include contact information
Add contact information, such as your phone number and website URL, to finish setting up your Google My Business profile. You can skip that step if you don’t have a website.

There is no question that companies with websites tend to be treated more seriously by potential clients.

I’ve been talking about creating Google My Business profiles up until this point, but did you know that a poorly optimized Google My Business page is similar to a Facebook account without a profile picture?

Let’s first compare the appearance of an optimized and unoptimized Google My Business profile.

 

Optimised vs Non-Optimised My Business Page on Google

What would you do if you received a friend request on Facebook from someone who had no profile, no display image, and no photos? Would you ever consider initiating a friend request to such a profile? If left unoptimized, that is exactly how your potential costumers will view your Google My Business profile.

Given that, this article’s remaining sections will show you how to make your Google My Business profile as effective as possible.

This comprehensive checklist will assist you in optimizing your Google My Business presence (or profile)

Fill out each field in your Google My Business account.

In addition to helping Google rank your business better in local search results, completing your Google My Business page will increase the amount of actions that users do after finding your profile in search results.

 

Fill Out Your Profile

Let me give you some guidelines for prioritizing because there is a lot of information to supply.

You need to finish the following sections of your profile right away:

Company Name

Decide on a logo

Address (If applicable) (If applicable)

Phone

Website (If available) (If available)

Hours (Opening and Closing Hours) (Opening and Closing Hours)

These parts could follow;

More pictures, including interior and exterior ones.

Category and Characteristics

Services and goods

from the company (This is comparable to a business owner’s written business description)

These paragraphs are never completed:

Posts

Reviews

Respond to inquiries from both current and potential customers.

Take care when providing contact details.
Ensure that your company name exactly matches what it is on all other sites.

Never (unless it’s a part of your brand name) add a place name to your business name because Google considers this spam. You might face consequences if you do that.

Always make an effort to ensure that your company name and address precisely match those on your other online listings. To do this, regularly use “str” rather than “street” or “co.” rather than “company.” These contradictions are taken into account by the Google Search algorithm when determining your reliability.

Indicate both your working and non-working hours if you own a physical store or office. This helps prevent a potentially negative experience for someone who makes the trek out to your shop or office only to discover it closed, as well as encouraging people to visit you.

choose out the primary and secondary categories.
There are many categories available on Google, therefore it’s crucial to pick the right ones.

Especially if your company falls into numerous categories, selecting your primary and secondary categories is essential to being found through related searches on Google to attract customers.

How To Use Google My Business to Get Customers

When deciding on categories for your firm, you must be quite detailed.

Additionally, it enables Google My Business to provide you extra features that are directly relevant to the category you have chosen.

Completely describe the business in your writing.

The “From The Business” section, which frequently appears below the reviews section on your profile, is located below.

 

You can use this to provide a brief description of your company.

A maximum of 750 characters are supported.

I advise placing the most important facts about your company in the first half of your “From the Business” description when creating it for your Google My Business profile.

Key information emphasizes your company’s mission and the products/services it delivers.

Other tasks to complete include publishing weekly Google posts. weekly fresh pictures upload
Answer inquiries
Accept reviews and give feedback.
Include your merchandise and/or services
Regularly review and update the information on your Google My Business profile.
If you have done the most of the instructions in this manual, then you may relax and wait for orders, visits, calls, and messages from potential customers.

In conclusion, creating your own Google My Business profile is a huge asset to the digital marketing plan for your company to attract customers.

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