Ranking at the top of search engine results pages is the ultimate goal for many SEO-using marketers. On the first page of search engine results, the first five organic results account for roughly 70% of all clicks. That is enormous.
One of the most effective techniques to position your website to climb the rankings? Strong backlinks.
Therefore, I would like to demonstrate three unique link building tactics that can improve your backlink profile and search engine results. First, however, let’s define link building.
What Is Link Building?
Link building is the practice of acquiring backlinks to your website from other websites. These links are known as backlinks.
Backlinks are viewed as recommendations from other sites by search engines such as Google. In other words, other websites believe your material to be so useful that they are prepared to direct their visitors to your site. If your website receives backlinks from authoritative, relevant sources, Google will view it as an authority.
Although acquiring backlinks is essential, it is not sufficient to obtain them from any website. You must prioritize creating a robust backlink profile.
A solid backlink profile includes:
- Natural linkages.
- Authoritative citations
- Diverse anchor text
- Links from associated websites
- Links from a variety of pertinent websites.
- Follow hyperlinks.
Three Effective Link-Building Techniques
Guest posting in periodicals or industry blogs is one of the most prevalent link-building techniques.
This strategy entails distributing valuable, pertinent content to a larger audience. And you can take it a step further by including a useful, instructive link back to your website to further educate and engage your audience. If you employ this method, ensure that distributing high-quality, beneficial material is your first focus; links should be secondary.
However, guest-authored content is not the only strategy content marketers can employ to establish a strong link profile and boost their search rankings. The following are three link-building strategies:
Resource page link building is the process of getting your website featured on a resource page, which is a website containing all the tools, guidelines, and articles that the site owner considers valuable.
To generate backlinks by featuring on resource pages, you must:
Find resource pages.
Use Google to search for pertinent terms:
- Keyword + inurl:links
- Keyword plus “helpful resources” or “useful resources”
- Keyword plus inurl:useful links
- Keyword + “helpful links”
Pitch your content.
To pitch your material, choose a URL from your spreadsheet and contact the website’s owner or administrator. Request that your content be included on the resource page.
Here is my strategy for being added:
- Send an outreach email first.
- Second, refocus the discussion on the link placement.
In general, the more websites and individuals you approach, the more backlinks you will acquire. Ensure that the content you’re requesting these sites to link to is genuinely of high quality and provides value to the website you’re contacting. You can gain numerous backlinks from resource pages if you have high-quality content and smart, helpful thoughts to share.
Remember that the more personalised this approach may be, the better. Using a templated approach and failing to customise your email is a formula for disaster. However, during the customization process, avoid small conversation.
The individuals you are reaching out to do not need to know that you genuinely enjoy one of their articles. Directly argue why people should enjoy your website, and then encourage them to do so.
Did you realise that testimonials may be used to get powerful homepage backlinks?
Consider firms or vendors with whom you have dealt. Have any companies impressed you with their customer service or products? Those individuals may be excellent candidates for a testimonial.
How can you then construct effective backlinks using testimonials?
Create a list of potential targets.
Which firms have you worked with whose products or services are exceptional? Make a list! Just remember a few things. The business should:
- Maintain relevancy in your niche.
- Have existing recommendations.
- Be a product or service that you utilise.
Numerous websites feature a content form. However, you can utilise tools to discover the blog administrator or owner’s email address. Incorporate each of these email addresses into a spreadsheet.
For more help on building your backlink profile contact us today!