Create a Solid Digital Foundation to Rank High in Search Results.
Your bounce rate increases with every second it takes your website to load, and you lose valuable leads. The technical search engine optimization (SEO) services of LOCAL POWER SEO can help you boost your website's performance and attract high-quality leads and traffic.
What is Technical SEO?
The goal of technical search engine optimization is to make your website easily crawlable and indexed by search engines. The primary objective of an SEO technical audit is to evaluate your website's current SEO and identify problem areas that need fixing to ensure a positive user experience.
The interests of users have changed considerably over time, and search engines have become more complex. Approximately 3.5 billion smartphone users are currently active worldwide. Google has launched an algorithm update that favors site performance and mobile experience when ranking websites in response to the astronomical surge in smartphone usage.
Google now has the ability to penalize websites with poor structure, slow page load times, and inappropriate redirection. These technical SEO difficulties, if not correctly addressed, can lead to a major drop in search rankings and organic visits. Given that around 35% of clicks go to the top organic search results, a loss in ranking might be terrible for your organization.
Technical SEO Services for Local Businesses
We perform a full SEO technical audit to identify and resolve technical SEO issues with your website. Mobile performance, internal link structure, page speed, XML sitemap, indexation, crawl problems, robots.txt, and site architecture are all significant checkpoints in the audit.
We will build an actionable solution based on the data to improve your visitors’ website experience and boost your Google rankings.
1. SPEED OPTIMIZATION
Page speed has an impact on both your ranking and your customers’ online experience. Our technical SEO specialists use file compression to make your CSS, JavaScript, and HTML files smaller. We optimize your code, reduce redirection, force browser caching, employ content delivery networks (CDNs), and improve server response time.
2. META DATA ANALYSIS
Improve your online visibility and increase traffic with the correct meta tags that actually describe your page content to web visitors and search engines. LocalPowerSEO performs technical SEO for WordPress, which involves analyzing and optimizing your meta descriptions, title tags, meta keywords, alt attributes and robots tags.
3. IMAGE OPTIMIZATION
Big images slow down your site’s performance and drive away page visitors. Reduce your site load time and attract more customers with technical SEO for eCommerce. Our experts determine the correct file format, optimize your alt attributes, reduce the file size of your images, utilize image sitemaps and maximize image optimization plugins.
4. STRUCTURED DATA MARKUP
Our team uses Google’s Structured Data Testing Tool to test your markup and diagnose any issues. Once the issues are mapped, we will rewrite or write from scratch the properly structured data, which makes it easier for search engines to crawl, interpret, and display your content using schema markup. It tells the search engine, who you are, what the page is about, what services you provide, and all your contact details. This is crucial for today’s local SEO efforts.
5. KEYWORD RESEARCH
Keyword research is the initial point of focus for your digital marketing strategy. Learn about your current industry trends and customer behaviour and provide relevant keyword use throughout your website. Our SEO specialists analyze your niche, and complete technical SEO audits to specify your keyword rankings and optimize your web pages with high-performing search terms.
6. BACKLINK ANALYSIS
Your website’s online authority and domain rank are important for receiving more love from search engines. We perform backlink analyses to ensure you obtain incoming links from respected and high-authority websites. We employ different backlink data sources to specify your referring domains, review their site authority and determine the social share importance of the linking pages.
