The location of the person conducting a Google search is one of the elements that the search engine analyses. If the keyword shows a desire for location-based results, Google will display results pertinent to the city or region in question.
Utilizing local search marketing is essential for every local business that desires to improve sales and attract people within a given region. Local clients often always begin their search for:
- Restaurants and bars
- Real estate services
- Home improvement, repair, or maintenance services (electricians, landscapers, etc.)
- Medical services and providers
- Spas and salons
- Pet services
- Local merchants
- Automotive repair, services, maintenance, and sales
- Pest control
- Shipping and mailing services–and more
Local search engine optimization is still the way to go, even if your primary objective is to boost foot traffic rather than website traffic. It does not matter if you run a local plumbing firm, salon, or restaurant; it is vital to implement SEO for local businesses in order to develop a strong local brand presence and expand your business. This is the case since SEO is essential for local businesses.
If your company has a physical location in the area, it will be simple to determine whether or not local search engine optimization is required. Even local service providers without a fixed address, such as property watch businesses and caterers who go to the sites of their customers, are strong candidates for local search engine optimization (SEO). If the majority of your business is focused on providing services to clients located within a specific geographic region, then local search engine optimization is something you should look into.
What Local SEO Statistics Mean for Small Businesses
Investing in a strategy and being able to provide a convincing answer to the question “what is local SEO?” for your small business can provide you with a variety of beneficial outcomes. The easier it is for people to find you and your product or service, the higher the likelihood that you will attract new customers.
Your company has a greater chance of moving up in the rankings if the client has a positive experience and provides a positive review of the product or service. Search engines also use the number of clicks on your profile or website to figure out how relevant your content is to a certain search.
Some facts that demonstrate the importance of search engine optimization for local businesses are as follows:
- Because the results of a Google search are a good match for the user’s intent, conversion rates for local SEO can reach up to 80 percent.
- 46% of all Google search queries are related in some way to a specific location.
- 78% of searches conducted on mobile devices result in purchases made in-store or online.
- Within the next 24 hours, 88 percent of mobile searches result in a phone call or a visit to a store.
- The number of searches using the phrase “near me” has increased by as much as 900% over the past several years, and by as much as 200% over the past two years.
- An astounding 97% of customers research a company’s product or service online before going to a physical location to buy it (online or off).
Local search engine optimization provides a fantastic opportunity to achieve advertising-like results without incurring significant advertising expenses.
Paid advertisements are an excellent strategy for generating traffic in the short term, but search engine optimization is the most effective strategy for generating consistent visitors in the long term.
Frequently Asked Questions (FAQs)
How can you determine if you require local SEO services?
Entrepreneurs and owners of small businesses that rely on local customers absolutely need to invest in local search engine optimization. SEO is essential for local businesses to have in order to be discovered by customers in a specific geographic area. This includes the creation of a small business website that is optimised for local searches, the listing of the business in online directories, the earning of backlinks, the obtaining of reviews, and the promotion of the business through digital channels.
What are the key differences between search engine optimization and search engine optimization for local search?
The main difference between search engine optimization (SEO) and local SEO is that SEO works to improve your website’s ranking across all of Google’s search results, while local SEO focuses on improving your website’s ranking locally. On the other hand, the goal of local SEO is to improve your website’s ranking in organic search results within a particular geographic area, such as a city, county, or state. This can be accomplished through a variety of techniques.
The importance of developing and implementing a strong local SEO strategy cannot be overstated. The vast majority of these pointers are easy to put into practice. On the other hand, they require a lot of time. If you feel that your time would be better spent on other business responsibilities, you can contact our team of industry professionals right now for assistance in optimising the online presence of your company.