The 14 Best Practices for Using Google Analytics to Improve Your Website


Every search engine optimization plan has to start with a beautiful, fully functional website. Getting more people to visit your website can boost conversion rates and sales.

You need as much data as possible to improve your website’s performance. Everything you’ve ever wanted to know about your website’s visitors—and plenty more that you never would have thought to look for—is at your fingertips with Google Analytics. It’s easy to lose sight of the forest for the trees when faced with so much data.


1 – Watch Your Bounce Rate

One of the most useful metrics for improving your site is the bounce rate. You know you have a problem when the vast majority of your visitors leave after seeing only a single page. However, there are several ways out! First, you may reduce the file sizes of your photos, get rid of any unneeded styles of JavaScript, and focus on making your sites load quickly while still looking good and being simple to browse. Videos can be used as they continually draw attention.

2 – Evaluate prospective new markets

Google Analytics may also help you find new customers and expand into new areas.
If you run a worldwide business or are considering expanding internationally, you can get data on your website traffic and conversion rates are broken down by country. This can help you determine where your efforts are best spent and which locations are worth expanding into.

3 – Figure Out What You’re Best At

If content marketing is part of your plan, you know how difficult it can be to determine what type of material will have the greatest impact on your target demographic. If you want to capitalize on the success you find when you finally develop content that strikes a chord with your audience, you need to know how well it worked and why it worked. Analytics makes it simple to determine which of your pages produces the most visitors, customers, and revenue. You can then use this information as a starting point for creating or adjusting your content so that it more closely aligns with what your target audience values.

4 – Apply the Right Model of Attribution

While it’s tempting to brush off attribution as unimportant, it’s crucial to have as much data as possible on the most productive channels for driving conversions.

Google Analytics uses the “Last Interaction” attribution approach automatically. Changing your website’s name to “First Interaction” might help you analyze the impact of different marketing channels on conversion rates. Selecting an attribution model from the several available should be done with care since it must be consistent with the larger plan.

5 – Analyze the Stream of Behavior

Understanding how users navigate your website with Behavior Flow is a powerful tool. This report provides visual representations of the paths your website users travel rather than just raw data. This way, you’ll know exactly which parts of your site people enjoy the most, and which ones they leave without ever revisiting. You may learn from this what kinds of material were well received and what kinds were ignored.

6 – Look for Patterns

Some of the KPIs in Google Analytics are interdependent on one another. A viral infographic may boost your bounce rate, while being at the top of search results for a highly competitive phrase may reduce the average number of pages seen by each visitor. You can see the current trend, as well as the trend over time, to get a sense of what people are interested in researching at the moment. You can also see the frequency with which certain keywords are trending, which can help you determine whether a particular topic is truly trending or whether it is just a fad.

7 – Find the Top Referring Sites

The importance of this cannot be overstated. To maximize your returns, you must determine if organic traffic or bought traffic is more effective, and, within each category, which channels bring in the most visitors and revenue. You can track the success of your Google Advertisements and custom campaigns, as well as the responses your ads receive from users. Better outcomes and more efficient use of resources can be achieved by directing resources to the areas with the greatest potential.

8 – Analyze the Flow of Users

User Flow, like Behavior Flow, is a crucial indicator of the success of your website. Despite their apparent similarities, the information presented here is not the same as in the other. With the help of User Flow, you can see how much traffic is arriving at your site from various channels. In other words, you need to know things like which ads are bringing in the most visitors, from what regions of the world your site is most popular, and so on. It reveals how visitors go to and around your site, so you know where to make improvements.

9 – You should focus on improving the most popular pages

Once you know which pages are getting the most interest, you may tweak them to increase sales. It’s a simple method to boost your return on investment. If you optimize your pages, search engines will have an easier time reading them and will reward them with higher rankings. You may improve your search engine rankings by optimizing individual pages for certain keywords. Making it simpler for potential clients and consumers to locate you online using clear, relevant meta descriptions and keywords can increase sales.

10 – Prioritize Mobile Device Use

Google Analytics provides insights into the proportion of traffic from mobile vs desktop devices. Since mobile traffic is increasingly important (already accounting for over half of all Google searches), this optimization is vital. When users on mobile devices are leaving your site quickly after arriving, you know you need to work on making your site more mobile-friendly and reducing load times. On the other side, Google will give your site a boost in rankings if it is friendly to mobile users.

11 – Google Analytics 360

To learn more about the factors that contribute to our success, you can use Google Analytics 360. Unsampled Reports, BigQuery Export, and Data-Driven Attribution are just a few of the cutting-edge features that come standard with Google Analytics 360. Additionally, you’ll have the ability to contact helpful support staff and have access to a wealth of extra information.

12 – Determine Crucial Words and Phrases

How do people find your site, and what terms do they use to locate you? What would you like these to be, exactly? If you can get these two responses to coincide, you’ll have a well-optimized website that attracts customers who are truly interested in what you have to offer. Google’s Keyword Planner is a tool available to you.

13 – Google Search Console

You should be utilizing Google Search Console if you care about your site’s organic traffic. Whether out of laziness or ignorance, many webmasters neglect this crucial step. In any case, you should avoid this blunder. By using Google Search Console, you can monitor the success of individual keywords, the search results in consumers’ views before clicking on your website, and a variety of other metrics.

14 – Don’t Limit Your Thinking to One Aspect

Finally, there is no “magic” statistic to use. To avoid missing the forest for the trees, devote as much time as is necessary to study your website’s behavior patterns.

Google Analytics is a great tool for keeping tabs on crucial metrics for your website, whether you’re a tiny business, a major multinational, or anything in between. Use analytics to learn who is visiting your site, from where they are coming, and what pages they are seeing (and those they are not).


All of this data may be used to assess the performance of your online and offline advertising. Local Power SEO uses these tools and so much more to provide you with correct knowledge to optimize your website.

Get in touch and get your website optimized today.

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