What Is Conversion Marketing?

What Is Conversion Marketing?



The term “conversion marketing” refers to “the act of marketing with the purpose of generating conversions…” and encompasses a broad range of activities. It is essential to have a solid understanding of the distinction between conversion marketing and conversion optimization. “Conversion Marketing” is an umbrella term that covers a wide range of activities and is frequently misunderstood. One such activity is the practice of “conversion rate optimization.”

Today, we are going to take a look at what conversion marketing is, why it is important, and some practical steps you can take to put together a process to shift your organization or department into this much more tightly focused branch of marketing. In addition, we are going to discuss some practical steps you can take to shift your organization or department into this much more tightly focused branch of marketing.

The analogy of the car


I like to utilize a metaphor that is both easy to understand and helpful when attempting to explain what “Conversion Marketing” actually refers to.

Imagine that the website you’re working on is a car. Your engine, also known as conversion marketing, is located deep within that automobile. In the context of online marketing, this is the component that gives your website its power and makes it “go.” Your ‘engine,’ which refers to how well your Conversion Marketing Strategy is built out, will be responsible for everything that occurs on your website that contributes to the achievement of one of your bottom-line business goals.

The process of optimizing conversion rates involves making improvements and, for lack of a better term, doing maintenance. The CRO Specialist you have hired will serve as your mechanic. This individual will have an understanding of how your approach is laid out and will be able to assist you in tuning your engine to ensure that it is functioning at its highest potential. He or she will be familiar with the steps involved in making adjustments and will have at least some awareness of the organization of your overall marketing plan. He or she will have this understanding because they have been through it themselves.

Why is it vital to focus on conversions in marketing?

Conversion marketing is synonymous with digital marketing, and conversion optimization is at the forefront of this phenomenon. There are going to be some categories of websites that don’t fall under this criterion, and I can essentially classify those websites into two categories:

News websites, journals, and discussion forums are examples of content generators (Some use cases apply)
Aggregators of content are social networking sites like Reddit, Twitter, and Facebook.
If your website does not fit into either of these two categories, and if the primary focus of your digital marketing strategy is not on conversions, then what is the primary objective of your digital marketing strategy? Why?

It’s possible that there are some business owners and marketers out there who have just had a sudden, icy revelation run down their spine.

Don’t be concerned. It’s never too late to give your marketing plan a facelift and try something new.

Where can I begin with a strategy to increase the number of customers who convert?

If you want to get started developing a new marketing plan that is centered on conversions, there are two things that you need to ask yourself.

The first question is, “What are my most important objectives for my company?”
The things in a company’s business plan that have actual financial numbers attached to them are called goals. These are the things that will be tied to the key performance indicators (KPIs) that you have onsite, but they should not be mistaken with the KPIs themselves.


The objective of the company is to clear out the warehouse of any lingering products so that space can be made for more desirable goods.

This business objective has a key performance indicator associated to it: increase the amount of conversions on my clearance category.

Question 2: Which onsite key performance indicators (KPIs) will be most helpful to you in achieving your company objectives?
Your key performance indicators (KPIs) should already be linked to a change in a bottom line business item that can be measured. This is the only way to ensure that you have a genuine KPI that can be measured and that you can base future decisions on. If you haven’t already established key performance indicators (KPIs) for your website, you should get on it right now. Without key performance indicators (KPIs) and at least a fundamental comprehension of how the various components of your website contribute to the accomplishment of your actual business objectives, it is impossible to develop an efficient conversion marketing plan.

Some typical KPIs are as follows:


Average engagement rate
Sign-ups for email that have been counted.
The total number of conversions that originated from a specific page
Average Order Value (AOV)
Revenue per visitor (RPV)
Keep in mind that your key performance indicators (KPIs) ought to be well-defined, quantitative, and connected to a business objective. Don’t worry if you aren’t sure if your key performance indicators (KPIs) are accurate; as you continue to work, you will figure out what works best for you. You can begin your journey by following these steps.

The key performance indicators (KPIs) that will be most significant to your company are going to be the ones that are connected to the most valuable business goals you have. The vast majority of companies will center their key performance indicators on revenue or lead generation. Take a few minutes after defining your business goals and key performance indicators (KPIs) to rate them in order of importance. You may accomplish this with the help of a spreadsheet (Excel or Google Sheets work equally well for this).

Take a look at this sample to get an idea of how your sheet should appear:


The importance of the business goal, KPI, and tactics (1 is the least, and 5 is the most)
Raise the number of sales by 20%.
Conversions originating in the category X
When the cart has items, add the cart abandoner.
5 (Most) (Most)
Reduce Cost Clearance item sales
Include advertising to direct organic website visitors to page 2. (Slight)
When you have finished compiling this list, you can consult the “Tactics” column to determine the resources you will require in order to carry out the tasks included in the list.

You will probably run upon at least one of the following high-value strategies for most types of companies, but particularly online retailers:

Increase/implement email capture
Cut down on the amount of unfinished shopping carts.
Amplify the AOV.
Justuno as a tool for conversion marketing.
Justuno is the only tool that gives you the ability to carry out all three of these tasks, whilst other instruments only provide you the ability to carry out two of them.

Justuno may be used in a variety of ways to help you make the most of these three extremely useful strategies, and here are some examples of how it can be put to use in the process of constructing a conversion marketing strategy.

Either by interacting with your email service provider (ESP) or by importing custom HTML, you can construct an email capture form in Justuno. Then proceed to style using our design canvas. Always keep an eye on the number of engagements, and make use of the A/B testing tool to test out different variations of your call-to-action, discount amounts, or general promotional material.
Online retailers lose tens of billions of dollars’ worth of income every year due to customers not completing their purchases after adding items to their shopping carts. If you do not have a mechanism to prevent a customer from leaving your shopping cart by providing them with an incentive to make a purchase right then and there, you are allowing money to be lost. You can build your full cart abandoner within Justuno, or you can use one of our already-built themes.
There are a lot of different ways to raise the AOV, but one of the most straightforward approaches is to provide free shipping on orders that meet a certain threshold. To have this information seen by as many people as possible, you should create a banner and display it over your entire website.

In spite of the fact that you are aware of how significant local SEO is for your company, you may still find the process to be extremely intimidating. Because of this, we put a lot of effort into building local SEO services that are adaptable to companies of any size and can work within any kind of budget. We have everything you need to maximize your company’s presence in the local community, regardless of whether your company is just starting out or has been around for a while.

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