Technical SEO involves making sure your website complies with search engine requirements so that it may be easily scanned and indexed.

A technical SEO audit’s primary objective is to evaluate your website’s current SEO and identify the areas that need to be improved for a seamless online experience.

Users’ expectations have significantly altered throughout time, and search engines have advanced in sophistication. Globally, there are currently about 3.5 billion smartphone users, according to Statista. Due to the enormous increase in smartphone usage, Google has updated its algorithm, which now gives greater weight to mobile friendliness and site performance when ranking web pages.

Today, Google may penalize websites with a bad structure, a slow page load time, and clunky redirects. If not addressed properly, these technical SEO concerns could cause a sharp decline in search ranks and organic visitors. A drop in ranking could be bad for your company given that the top organic search results get approximately 35% of hits.

Your First Step in Creating a Better Search Experience.

The optimum user experience is the main objective driving algorithm adjustments. To accomplish this, you must have a thorough understanding of technical SEO, what it comprises, and how you can use an SEO technical audit to make sure your website complies with both industry standards and search engine recommendations.

Site speed, Accelerated Mobile Pages (AMP), robots exclusion standard (robots.txt), XML sitemap status, and content quality are only a few examples of technical on-page SEO components. The effectiveness of your website online depends on these elements. Google claims that a 10-second page load time might cause a 125% rise in bounce rate. A one-second delay in the time it takes for a mobile page to load can cause a 20% drop in conversion rate, an 11% decline in page views, and a 16% percent decrease in customer satisfaction.

Don’t wait until your site suffers negative SEO effects before addressing technical SEO issues. Save time and money by investing in technical SEO for WordPress, eCommerce, and other content management systems (CMS).

To learn more about technical SEO for WordPress and its importance to your business, schedule a chat with one of our technical SEO consultants.