Important Reasons Why Your Business Needs Google My Business
Google My Business (GMB) is now a vital component of every company’s online presence, as it is frequently the first place potential clients search for accurate information about your business. This holds truer than ever in the Covid-19 era.
You can trust that your consumers won’t open the Yellow Pages to look for your phone number and new hours or to ask you about your company’s health and safety policies. They will instead conduct a Google search for your company’s name and look to the right side of the results page. They may try to find it somewhere else if they can’t find it there.
After a pandemic, companies are opening up again at a rapid pace, therefore it’s more important than ever to keep your Google My Business page up to date. You will lose clients if you do not.
Now that optimizing your Google My Business page is more crucial than ever.
What’s the big deal about GMB?
Google My Business’s significance has never been in question because it’s the very first thing people see when they do a search for your company. There are a lot of upsides to using GMB. In order to give you a sense of what you stand to gain by optimizing your GMB account, here are a few important benefits:
Improve your local search engine rankings with nothing more than a thorough Google My Business listing.
Users’ initial impressions of your company are formed the moment they see key details about it displayed on the interface’s right side.
By integrating with Google Maps, GMB increases your company’s discoverability on the most popular mobile mapping and directions app in the world.
With the Google My Business interface, clients have the option of sending messages straight to your business’s phone or email.
If your business has a GMB profile, your customers may leave reviews that will appear beneath your profile, providing your company social reputation on par with that of Yelp or Trustpilot.
In addition, GMB has been able to reach new heights despite the fall of crowdsourced review applications like Yelp. In my experience, customers are more likely to use Google My Business (GMB) than any other platform to research a company’s reputation and read customer reviews.
Why the Pandemic Has Alternated Covid-19 and Google My Business
In the past 12 months, a lot has happened that has put GMB in the spot light of digital marketing. Due to the fast changes in public health orders, businesses may no longer rely on previously established opening and closing times. Therefore, you must be ready to promptly inform your clients of any adjustments to your work schedule or health policies.
In this respect, GMB is superior. Since Google is often the first place a client looks for information about a company, it’s crucial that you maintain your GMB up to date with the most recent contact information and office hours. For your convenience, GMB’s control panel allows you to input your company’s running hours, making it simple to update your audience on any schedule or operational changes.
In addition, you may use 750 of Google’s available characters to provide a description of your company. Include information on your company’s compliance with sanitation regulations and how it has adapted to the evolving public health landscape in this paragraph.
The first thing to do if the current pandemic has had an impact on your company is to adjust your account’s normal working hours. To make changes to your GMB account, take these easy steps:
Follow this step: • Log into your Google My Business account.
Just click the “Info” tab.
Access “Edit” by clicking the appropriate button.
You should modify your standard operating hours to accommodate each day of the week.
Choose the “More hours” option if you need specialized service times (such as “takeout only”).
After filling out the form, click the “Apply” button.
Whenever you have to update your company hours, always make sure your GMB profile reflects the hour changes. If a consumer ever complains that you’re closed during inconvenient times, you’ll have this record to use as proof that you were indeed open. Customers will be alerted to any changes you make to your hours via orange text in your GMB control panel.
While you’re about it, edit your business’s description by adding a word or two describing how you’ve taken precautions to stop the spread of the coronavirus. Spell it out. If you can only accept payments via contactless method then say so. Include the fact that you have started cleaning more frequently. GMB is a wonderful method to create trust with your clients and soothe fears, so don’t blow the chance.
Third, it’s important to regularly update your company’s images. To avoid confusion, update your images if you’ve made any alterations to the inside of your company since the outbreak, or for any other reason. If you have any social distance markers in your business, take a picture of them and post them.
Make sure your company fits into the right categories to rise in the local search results. Select the primary category that most closely fits your business on your GMB dashboard (for example, “nail salon” or “casual dining restaurant”), and add a secondary category if necessary.
Learn GMB and Your Business Will Improve
According to a new survey from Google, 60% of smartphone users have used the “click to call” feature on the GMB interface to get in touch with a company. It’s obvious that GMB isn’t just a trend because the vast majority of consumers have made local businesses their primary point of contact.
In light of the global spread of the Covid-19 virus, it is more important than ever to make full use of GMB and ensure that all of the information it displays is up-to-date and correct. Consider your GMB dashboard to be the entranceway to your business for your customers. The trust of a consumer, and the revenue they may have brought in over the long term, could be lost if the information they see online about your firm is out of current.
Putting your trust into a company such as Local Power SEO to optimize your Google My Business Profile is always the best way to go.